Tennis’ marquee events–Wimbledon and the U.S. Open–are mired in mostly flat television ratings, while the sport is still hungering for the shine that big-name stars like Martina Navratilova and Andre Agassi had in their prime. But from their Santa Monica base, executives of the Tennis Channel see

Publication: Los Angeles Business Journal

Tennis’ Rising Stars Share Their Passion Host: MICHEL MARTIN Time 09:00-10:00 AM Play Audio MICHEL MARTIN, host: Of course, winning the U.S. Open or any of the other Grand Slam titles is the ultimate goal of a tennis champion. But to develop a devastating power serve like Serena’s or the mental

Publication: NPR Tell Me More

TENNIS The Open Era The year 1968 signaled the beginning of a revolution for those athletes who sought to make a living playing a sport known for its snobbish appeal and starchy white-flannel image. In that year tennis’s “open era” began, and professionals could compete with amateurs for the

Publication: American Decades

Tennis in Oklahoma reached its hiatus in the 1970s. Racquet clubs sprouted in all four quadrants of the Oklahoma City area while country clubs expanded their tennis facilities and programs. Public courts were beseiged by Oklahomans in designer tennis togs. Oklahoman’s relish for the racquet sport,

Publication: The Journal Record

playing TENNIS BY IVAN SOLOTAROFF, SENIOR EDITOR NO CATEGORY HITS THE FINE LINE BETWEEN COMMODITY AND LUXURY LIKE THE BREAD-AND-BUTTER DIAMOND LINE BRACELET You can’t get more upscale in the D.C. area than Charleston Alexander Fine Diamond Importers of Bethesda, Maryland. It’s one of those

Publication: Modern Jeweler

Tennis’ New Racket Tennis. It used to be so simple. White shorts, white shirt, white socks and white shoes. Throw in a wooden racket and you were ready for a day on the courts. Today, however, tennis rackets are manufactured out of everything from graphite to boron, no color is considered taboo as

Publication: Footwear News

Tennis is a popular sport played at all levels of skill and by all ages of players. It emphasizes values such as fair play, sportsmanship, and respect for fellow competitors. Tennis is not only fun to play, but a lifetime sport activity that is fun to practice and fun to learn. For individuals with

Publication: Palaestra

Youth tennis experts’ tactical problem representations have been linked to their superior response selections during competition (McPherson & Thomas, 1989). To expand this research to adults, collegiate varsity (experts, n = 6) and beginner (novices, n = 6) female tennis players participated in

Publication: Research Quarterly for Exercise and Sport

Tennis, anyone? Serve and volley? If you haven’t already heard, the United States Tennis Association (USTA) is rejuvenating this exciting lifetime sport by implementing a Plan for Growth that will dramatically increase the number of tennis players over the next five years. Given the fact that more

Publication: Parks & Recreation

Tennis, the sport for a lifetime, is enjoying a new life of it’s own. Entries for the City of Asheville (N.C.) Open Tennis Championships were up this year– about 40 percent for the junior event alone. We had a lot of kids who participate in our USA Tennis programs, said tournament director Jeff

Publication: Parks & Recreation