SUMMARY:

Excellent at Web Marketing campaigns with focus on search engine optimization, affiliate programs and loyalty programs.

Experienced in Web Development, including content writing, integration, and quality assurance.

Team-oriented player, highly motivated, committed to delivering top quality service.

EDUCATION:

Trinity University – San Antonio, Texas
B.S. Business Administration, May 1990
Major: Marketing and Finance;  Minor: Psychology

OBJECTIVE:

Leadership role with an innovative company in the digital media sector, with particular focus on Internet marketing, customer service and project development.

EXPERIENCE:

March 2002 – December 2002
Actis eMarketing – Project Manager – Denver, CO
Performed various sales duties related to Internet marketing and web development services including following up on leads, prospecting, proposal preparation, pricing, negotiating and project management. Also, managed several pay-per-click
and search engine marketing campaigns.

October 2000 – September 2001
handy.de – Marketing Manager – Hamburg, Germany
Responsible for all online marketing campaigns for the leading wireless portal and third most successful ecommerce web site in Germany with over 2 million registered users and over 250,000 opt-in newsletter subscribers.

• Conceived, managed and promoted an Affiliate Program and Loyalty Program. Also proposed a Contest Manager.
• Conducted search engine optimization including the development of microsites and doorway pages. Also, registered and maintained over 100 company domain names.
• Planned wireless advertising campaigns via SMS (Short Messaging Service), conceived new SMS services and improved portal features on WAP (Wireless Application Protocol).
• Performed tracking, reporting and analysis of online traffic and promotions using NedStat tool.
• Initiated and managed partnerships with top German web sites as well as negotiated advertising deals with many companies including Microsoft, Alta Vista and American Express.
• Evaluated web site content for quality control, influenced web site navigation and design layout, maintained link list, optimized email newsletter and initiated internal Team newsletter.

August 1997 – September 2000
Gorilla Marketing – Webmaster; San Jose, CA
Developed, launched, and managed every phase of this Internet marketing web portal.

• Developed and programmed over 175 web pages of Internet marketing tips, tools, resources and affiliate programs.
• Published Absolute Marketing Solutions, a weekly ezine and email newsletter to over 1600 opt-in subscribers.
• Provided web design, web development, search engine submissions, reciprocal linking strategies, ezine marketing, email promotions and doorway page construction for Miraibio, Jobadu, Future-Now, Site Clones, Mentornet, and other web sites.
• Registered and parked over 100 quality domain names such as drpromote.com, bizautomate.com, techturbo.com, freesoftwaredeals.com, and openvisions.com with plans to develop, promote and sell.

January 1998 – September 2000
Absolute Authority, Inc. – Marketing Director; San Jose, CA
Developed, launched, and managed Internet marketing campaign for this vertical web portal development platform.

• Directed marketing efforts that resulted in over 4000 registered users and over 1 million page views per month.
• Achieved top placement in search engines and directories for over 100 Absolute Authority vertical portals.
• Published weekly update with web promotion resources.
• Developed and programmed online marketing tools such as an affiliate program and ezine directory.
• Provided monthly reports on web campaign performance.

SKILL SET:

Computer

• HTML Coding
• FontPage & FTP
• Photoshop / Paintshop
• Excel
• NedStat
• WebTrends
• Mailloop 4.5
• AssocTrac
• WebPosition
• Microsoft Office

Internet

• Search Engine Positioning
• Affiliate Programs
• Loyalty Programs
• Auction Marketing
• Reciprocal Linking
• Ezine Marketing
• Ebook Promotions
• Opt-in Email
• Banner Advertising
• Web Design

Personal

• Well organized
• Confident
• Team player
• Highly motivated
• Outstanding customer skills
• Excellent at problem solving
• Fluent in Italian & German
• Dedicated & sincere
• Open-minded
• Very Creative

TENNIS CAREER & INTERESTS:

Professional Tennis Player & Coach
Ranked ATP #650 in the world in 1991 and coached top professional players.

• Competed for top professional team in Hamburg, Germany as #1 singles and doubles tennis player. (1995-1997)
• Coached and traveled with Brenda Schultz who achieved a world ranking of #22 in women’s tennis. (1993-1995)
• Trained nationally ranked junior players, taught private and group lessons, and organized adult clinics at tennis clubs in New York, Florida and Rhode Island (1992-1993)
• Competed in professional tournaments throughout U.S and Europe. Received Italian national ranking of B1- top 30 in Italy (1990-1992)

Other Interests

• Enjoy mountain biking, guitar, music, reading, photography, hapkido and traveling.

Personal and professional references available upon request.

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